Audience
Big data applied to free-to-air TV audience measurement
TV audience measured inreal time.
Audience reinvented ratings measurement with the power of big data, analyzing in real time the data sent by Smart TVs from any point in the country. An unprecedented evolution of the traditional model broadcasters have used for decades.
From the antenna to theheatmap. Real audience, across the entire coverage area, in real time.
Audience is an exclusive tool to support broadcasters’ strategic decisions. The application covers the entire coverage area of the channels, generating an unprecedented volume of samples. Programming, sales, and engineering teams are the main beneficiaries, with charts and heatmaps detailing audience behavior in any city in Brazil.
The three pillars
One solution.
Three fronts.
01
Total Coverage
Unlike traditional methods with limited samples, Audience covers the entire coverage area of the channels. Any connected Smart TV tuned to the station feeds the system with anonymized data via the IP return channel.
02
Real-Time Dashboard
Charts and heatmaps detailing audience behavior in any city, accessible on any device. Filters by market and time slot provide essential information for programming, sales, and engineering.
03
Broadcast Integration
Audience is integrated into the transmission chain from the IFN100 Intelligent Remultiplexer, feeding the multiplexer via ASI or IP. The app is embedded in the transmission in the same way as Digital TV Ginga applications.
Audience advantages
Data that
accelerates decisions.
Audience’s richest, most reliable insights transform how stations make programming, commercial, and technical decisions.
Substantial sample expansion
An unprecedented volume of data collected from the entire coverage area, far exceeding the samples of traditional measurement methods.
Continuous data collection
Uninterrupted 24x7 monitoring, capturing every tune-in with no gaps in audience data throughout the day.
Analysis with times and durations
Complete detail of audience behavior: entry time, tune-in duration, and consumption patterns by daypart.
Reports for sales teams
Structured data that backs negotiations, proves audience, and supports advertising inventory pricing with precision.
Broadcast-Broadband integration
Native connection between the broadcast transmission chain and IP broadband infrastructure, with no additional equipment required.
Immediate implementation
Fast activation across large regions thanks to direct integration with the IFN100 already present in broadcasters’ transmission chains.
Solution architecture
From signal toinsight.
- 01
Broadcaster
The IFN100 embeds the Audience app in the Digital TV signal via ASI or IP.
- 02
Smart TV
When tuned to the station, the app starts collecting anonymized audience data.
- 03
Return Channel
Data is sent anonymously via IP to AWS servers in real time.
- 04
Dashboard
Heatmaps and charts available on any device, with filters by market and time slot.
Three areas transformed by Audience
Programming: schedule decisions based on real audience data by daypart and market, with granularity never available before.
Sales: detailed reports that strengthen advertiser negotiations and prove the real reach of every ad insertion.
Engineering: heatmaps that identify signal drops and regions with poor coverage, guiding corrective action with geographic precision.
Análise técnica completa
Inteligênciapara toda a operação.
Equipment and protocols
- Integration via the IFN100 Remultiplexer in the transmission chain
- Multiplexer feed via ASI or IP
- App embedded in the signal as a Digital TV Ginga application
- Data return via the Smart TV IP channel
- Compatible with internet-connected Smart TVs from any manufacturer
Privacy and compliance
- All collected data is anonymized by default
- Secure transmission via the IP return channel
- No identification of individual users or personal data
- LGPD-compatible architecture
Plataforma conectada
Conteúdo e audiência.Em um único hub.
Shall we talk?
Your station’s real audience,now.
Talk to our team and discover how Audience can transform programming, sales, and engineering decisions at your station with real-time audience data.
Talk to one of our specialists now
Ask questions, understand the solutions, and hire SHOWCASE.