Merchand
Targeted ads in TV broadcasts
Programmatic media has arrived onfree-to-air TV.
Merchand unites the unmatched reach of broadcast with the precision of digital — delivering targeted ads on Smart TVs, with real-time measurement and new revenue streams for broadcasters and advertisers.
Brazil watches free-to-air TV on thescreen every advertiser wants.
Television remains Brazil’s primary screen — present in 99.54% of households, with daily viewing time greater than any other device. Merchand turns that reach into measurable results, bringing digital targeting into free-to-air TV transmission.
How Merchand works
Broadcast.
Digital. United.
01
Ads in the data layer
Clips are embedded in the transmission middleware — the same layer as Accessibility, EPG, and Interactivity features — and displayed on Smart TVs full screen, in a frame, or with an integrated QR Code.
02
Location-based targeting
Based on the device IP — anonymized and in compliance with LGPD — Merchand delivers commercials to predetermined regions and audience profiles, with programmatic media precision.
03
Real-time measurement
Dashboards with instant audience, reports via Google AdSense, and airing proofs with screen recording — full transparency of the investment from the first second to the last.
Transparency and data
Everything measured.
Nothing in the dark.
Merchand gives advertisers what traditional TV never could: real evidence of return — with instant audience measurement, dashboards updated in real time, and detailed airing proofs.
Instant audience measurement
Real-time dashboard with viewing data by region, time of day, and device profile.
Reports via Google AdSense
AdSense report integration for complete visibility into the performance of every ad insertion.
Proof with screen recording
Automatic recording of airings as proof of delivery — full traceability for the advertiser.
Anonymized IP targeting
Programmatic media precision that respects user privacy and complies with LGPD.
Multiple display formats
Full screen in the break, side frame during programming, or an integrated QR Code for immediate action.
IFN150 and SCTE-35 integration
Native to the SHOWCASE Function Implementer, with no additional infrastructure required at the broadcaster.
From programming to purchase
The journeycomplete.
- 01
AI identifies the ideal moment
Artificial intelligence monitors programming in real time and detects the most relevant contextual trigger to fire each ad — maximizing impact and relevance.
- 02
The targeted ad is delivered
Based on device location (via anonymized IP), the right clip is directed to the predefined audience profile — without affecting anyone outside the segment.
- 03
Display full screen, in a frame, or with QR Code
The ad appears without interrupting the programming — in a side frame, full screen during the break, or with an integrated QR Code for immediate viewer action.
- 04
T-Commerce: from desire to purchase
Viewers can scan the QR Code or interact directly with the content to complete the purchase in seconds — closing the journey without leaving the TV.
Interactivity without interruption
Unlike traditional commercial breaks, Merchand displays contextual ads in on-screen frames during programming — without freezing the content flow or creating friction for the viewer.
Polls, QR Codes, and calls to action appear at the right moment, in the right context, for the right audience.
Plataforma conectada
Conteúdo e audiência.Em um único hub.
Shall we talk?
Monetize your transmission withintelligence.
Talk to our team and discover how Merchand can open new revenue streams for your station — with targeted, measurable ads that do not interfere with programming.
Talk to one of our specialists now
Ask questions, understand the solutions, and hire SHOWCASE.